Playing with expectations and conformity and moral compasses has always been of interest to me. This was the second video I ever made. The first was an exposé on the funerary system. I’ve sadly lost that piece, but still have this one. I did NOT make it with the intent to create vegetarians, but it had that effect. The goal for me was really to say, “hey, this is how you get meat” and have a little fun with it.